Experience

Manages creative projects from scoping to execution for the Brand Team
Reviews creative briefs and scope projects, collaborates with designers, develops timelines, facilitates status meetings, and works cross-functionally to build relationships
Negotiates competing priorities against aggressive timelines cross-departmentally
Creates, implements, and optimizes workflow processes, documentation, and centralized resources for all creative operations to improve project turnaround times
Scopes, tracks contracts and budgets, onboards, and manages vendor partners
Pulls and analyzes metrics to inform decisions and iterate on the creative production process
Notable Achievement: Owned and directed both the strategy and rollout for company rebrand across all brand properties, cultivating a strong and recognizable brand for Twilio

Directed organization’s annual fundraiser and spearheaded in-kind requests and processes
Owned and oversaw all event logistics for 2020 virtual fundraiser, including: project management, platform management, sponsor outreach, onsite technical support and troubleshooting, and reporting
Analyzed and presented post-event reporting to key stakeholders, with future recommendations based on metrics
Create, track, and manage vendor outreach list for in-kind donation requests, resulting in $500 value of in-kind gifts in 2019
Notable Achievement: Planned and executed organization’s first virtual fundraiser in 2020, in which the event received over $2,500 in donations and over $24,000 in sponsorship revenue, as well as a 37% increase in both registrants and actual attendees from 2019.

Produced and managed small to large-scale national and international events including user conferences, sales kickoffs, incentive programs, and virtual events
Oversaw event production, logistics, budget, program timelines, and vendor management for both live and virtual events
Researched and leveraged current trends and industry shifts to create compelling, engaging events for B2B audiences
Notable Achievement: Collaborated with 60+ team to plan and execute an 8-day 6,000+ conference, with a multimillion dollar budget.

Produced over 100 end-to-end events annually. Event program management included: an annual user-conference, regional user groups, executive retreats, incentive programs, product launches, and company milestones
Planned and managed $1M+ budget annually for both ESO-originated and national tradeshow events
Negotiated and managed vendor contracts including catering, hotels, sponsorships at tradeshows, AV, shipping, signage and collateral, and promotional items
Leveraged events with an eye toward lead generation and revenue-driving activities
Notable Achievement: Planned and managed ESO’s annual user conference, Wave. In 2019, increased attendance by 60%, doubled sponsorship dollars from $121K to $494K. Yielded nearly $500,000 in revenue and $2.2M in marketing generated sales opportunities

Directed Austin’s longest-running art festival to create a whimsical, immersive experience for attendees and exhibitors
Oversaw 50+ committee members and managed 500+ volunteers during the three day annual event
Orchestrated onsite logistics, troubleshooting, and committee management
Partnered with media sponsors and marketing chairs to increase attendance year-over-year culminating in an attendance of 20,000+ in 2017
Recruited and educated 30 new committee members to build a team to plan the festival
Notable Achievement: Coordinated sponsorships with HEB, Shiner Beers, Tito’s Handmade Vodka and other Texas-based businesses. In total the value of the sponsorships was above $350K

Directed development of university-based recruiting programs through event programming, as well as planned and managed client-facing events to attract new clients to the firm.
Researched and developed candidate scorecards and profiles to understand the appropriate culture fit for determining the right candidates to recruit to Locke Lord.
Developed creative collateral and event invitations to attract prospective candidates.
Spearheaded marketing campaigns, events and other promotional materials across digital and traditional channels for recruitment for employees and clients.
Produced, marketed, and executed quarterly webinars using MediaPlatform.
Notable Achievement: Created an event series for university recruiting programs to attract new talent to the Locke Lord firm (ranked 62 nationwide) with the goal of finding candidates for summer internship programs and firm placement. Events ranged from practical job advice to law firm etiquette – all events hosted had a 90% attendance rate.